Tag Archive for: Award Cares

What is Your Company Known For?

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If you were at a business event and someone were to ask you or anyone on your team what your company is known for; would you be able to give them a confident response?

Of course you are known for the products you sell or the services you provide, but what exactly makes your organization’s model and digital presence different from that of your competitors?

This key selling point is often one that gets missed, since the top priority for most businesses is simply to promote their company as the best in the industry at what they do.

However, with more and more companies establishing themselves on social media to beat out their competition for the top spot in the algorithm; and a market where employees and job seekers have the upper hand, standing having strategically placed qualities that set you apart is what will make the difference between a company that is remembered and one that is not.

In previous years at Award, we have had a strong digital presence, particularly on Facebook, known as the local staffing agency that has a comical and entertaining presence. Through our creative use of skits, movie characters, and themed photographs, we build a solid audience and omnipresence to a group of people, of which many would become our associates.

Over the past year, we have rebranded and with that have also reactivated an important piece of our business- our Award Cares program.

It has always been important to us that we give back to our community; which is why, as of last summer, we decided to do a company-wide service project every quarter going forward.

To enhance each of these projects, we also create a social media campaign that showcases the progress of them from beginning to end on social media

Through this, we began to see a significant increase in our social media engagement, particularly on LinkedIn.

Many of our connections have showed an interest and what we are doing and have expressed the desire to do similar things at their companies as well.

To really stand out, we experimented with the idea of all black and white photos, with a pop of color. This began during our Warming Their Soles sock drive last fall when we wanted the primary focus of the pictures to be the socks our employees were wearing and the stories behind them.

It proved to gain a lot of traction online; therefore, we decided to keep it going and to make it a main focus of our strategy. Now, when people see the black and white photos with just a hint of our green and turquoise brand colors, they instantly recognize it as a post from Award Staffing.

Implementing these things the past several months have proven to be a very effective way build a presence within our local and online communities, all while showcasing what we at Award are all about.

What is something your company does or can do to increase that recognition factor within your industry?

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If you’re company is in need of employees, we at Award are here to help. Contact us here with your staffing needs. 

How to Build Connections in Your Community

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One of our biggest priorities at Award is building meaningful connections within our community. Not only are we in the staffing industry where relationships are everything, we also value giving back and partnering with local organizations to make a difference within our community through our Award Cares Program.

Whether you are in the staffing industry or not, we highly recommend creating a solid foundation of relationships with other businesses. Doing so well help you build rapport and lead to a good reputation within your community. This will likely get you regular referral and marketing/publicity opportunities, which will make the surrounding businesses want to partner with you, in some capacity in the future.

Here are our recommendations for how to create connections in your local community:

1. Follow and Engage with them on Social Media

It’s no secret that having a social media presence is absolutely crucial in the world we live in. By leveraging social media, you have the chance to showcase your brand’s personality and share your company’s culture. Because all social media platforms are algorithm based, following and regularly liking/commenting their posts will give them more exposure. Also, by leaving positive comments on their page, their prospective customers and clients will automatically trust them more.

2. Send them Holiday and Checking-In Gifts and Notes

Building relationships is the first step to creating meaningful connections, but it is equally important to maintain them. Every so often, send the executives of the company a gift or note, letting them know you are thinking of them. The people who run businesses can be skeptical of partnering with other companies when they feel like the other company is only out to see what’s in it for them. Doing this will create a human-to-human connection. Also, it doesn’t have to cost money. Even an email just to check in every once in a while can go a long way.

3. Provide Recommendations

When creating relationships, the best thing that you can do is come from a place of value. When communicating with other businesses, problems that they are facing will inevitably become a topic of conversation occasionally. Offer your unique perspective and solutions if you deem it fitting for the conversation. If nothing comes to mind right away, reach out later with a few ideas and resources. This shows that you were listening and that you genuinely care.

4. Refer and Connect Them

As networking is such a crucial part of any business, you will inevitably run into individuals and other companies who could use their services. If you know those people or organizations on a personal level, introduce them. If it is someone you are just meeting, give them your business associate’s contact information and ask that person or company to tell them that they were sent by you. People will be happy to return this favor.

5. Share their Needs and Wins with Your Network

Going back to social media, another great thing you can do for a business associate is spread the word about their needs and/or successes. If they post that they are hiring, share it your LinkedIn and Facebook connections. If they post about a recent win they had, help them celebrate by sharing their post. This will communicate genuine appreciation for their partnership and will incentivize them to do the same for you.

If your company is in need of employees, we at Award Staffing are here to help. Contact us with your staffing needs here.