Tag Archive for: company mission and values

Creating a Positive Workplace

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Being considered a good place to work by your employees involves a lot of components. It’s a known thing in these times that a positive company culture is one of the most crucial aspects of a quality work environment, along with location and time flexibility as well as purpose.

With people having many options for where to work right now, standing out as an ideal workplace can be competitive. Just like your products and/or services; you want to keep up with market and industry trends that your clients and employees value, while at the same time differentiate yourself enough to catch the attention of the people you’re trying to call in.

Something that has not been considered by many companies as of yet is the power of positivity and availability.

It’s inevitable that no matter what industry you’re in or line of work you do, moments of challenge and frustration come up, and can sometimes last for seasons. However, it is in how these moments are handled that differentiate your company as the one that people want to work for and stay at.

Here are some things to consider when trying adding more positivity and openness to your company:

1. It Starts with Leadership

Everything has a trickle-down effect. If the company executives and managers exemplify a positive approach to everything they do, it will make employees more comfortable and they will also begin to demonstrate positivity. Make it a priority for everyone on your leadership team to learn how to have positive interactions with all employees.

2. There are Many Ways to Exhibit Positivity

From the language you use in your company-wide emails to the way you deliver news and explain concepts in one-on-one meetings, there is always a way to communicate in a more uplifting and/or encouraging manner. While it may take a bit of effort to tweak your communication style, it will pay off in the long run in the form of longer employee tenure, better performance, and better energy in the office or on-site.

3. It’s ok for Moments to get Personal Once in a While

As a manager, there will be things that your employees go through that affect their work in both a positive and negative way. This goes for attendance, time-management, communication, etc. While it used to be looked down upon for work and personal matters to be mixed, realistically sometimes that’s what needs to happen for a better understanding. If an employee chooses to share something from their personal life that is affecting their work life, coming from a place of empathy (instead of pushing the matter away) will give you more insight. Having perspective about why something is happening will give you and your employee the chance to come up with a solution together.

4. The Ability and Willingness to Listen is Crucial

Part of offering a positive working environment is letting employees be heard. Whether they’re coming to you with a question, concern, or suggestion; hearing them out and actually considering what they’re saying will lead to better output on their part and could even benefit the rest of the company.

If your company is in need of employees, let us at Award help you. Contact us here with your staffing needs.

Using Data as an Asset

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Did you know that as of recently, “data” has become a buzzword in the business world? Usually when people think of data, they envision their company’s proprietary information, but statistics have continuously shown that organizations that leverage data use as a business value are the ones that skyrocket to success. This is because the growth of a company is largely determined by data surrounding their industry and how they use it to evolve.

By finding ways to strategically implement data collection into your business plan, and using your findings to tweak your operations and marketing tactics, you will set yourself apart from your competitors as well as build the reputation of expert within your industry.

Here is a list of ways data will benefit you if you choose to make it a part of your business model.

1. Get to Know Your Audience

Everyone wants to believe they know their audience well, but as times change, so do people. Things such as convenience due to emerging technologies and preferences due to the influence of social media constantly change consumer behavior, so keeping up with your audience will make all of the difference in your revenue generation. You can get to know your audience through market data via polls on your social media pages and/or asking informative questions when you meet with clients/customers in person.

2. Improve Quality of Products and Services

By using data to get to know your audience and finding innovative ways to collect data from your competitors, you will be able to make changes to your products or services that you know your client/customer actually wants. Making changes can be risky, which is why data is so beneficial. It allows you to base decisions based off of factual information instead of having to guess.

3. Establish Expertise

When you make claims to your audience and can back it up with actual percentages and statistics, you will begin to be seen as experts to both your audience and your competitors. People will wonder where you get your information from and will look to your company as an example to model after in hopes to achieve the same results. It’s always great to be the first in your industry to do something.

4. Make Decisions Easier

When you make decisions based off of what you’ve done in the past or what seems to be working for other companies, you are essentially gambling. If you go based off of your findings, you can be assured you are making the best decisions whether they are about internal operations or your sales strategy.

5. Improve Operations

Data collection does not have to be limited to your external processes. You can collect data from your internal employees through things such as a suggestion box, anonymous survey, or a company-wide vote. Keeping your employees happy is just as important as keeping your clients/customers happy, so find a way that the ideas and opinions of your personnel can be heard.

6. Contribute to Campaigns

No matter what industry you’re in, there is nothing more powerful than social proof. When people are going to invest money into something, they want the reassurance that it has worked before and will benefit them. If you collect data, you can use numbers in your campaign which is sure to influence your audience’s buying decisions.

If your company is in need of employees, we at Award Staffing are here to help. Contact us here with your staffing needs.

What Is Your Company Known For?

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Today, as some of our team was in a meeting discussing things we would like to roll out early next year, a very simple but profound statement came up; “We do two things, we sell and we hire”. It’s true, here at Award Staffing, we sell our services to local businesses and we help local residents find work (at those companies). Sure there are many moving parts to this, and they are not the only things we do per se, but those two things are our primary functions; they are what we are known for. That being said, if someone were to ask you what your company does, would you know what to tell them without giving a long, drawn-out explanation?

Many times in college marketing classes, students who are about to go out in search of their first real job, are taught how to craft an Elevator Pitch about themselves. An elevator pitch is a statement or description of a product or company that explains the concept in a clear way within a matter of seconds. Essentially, if you only had one elevator ride to tell someone what you did, what would you tell them? Although you may do a variety of things, this pitch is meant to highlight what’s most important so someone can decide if they are interested in working with you or your company. Truthfully, you never know where you’ll meet an ideal client or future employer or how much time you’ll have when you do. Therefore, being prepared for when that opportunity comes will put you at an advantage. Remember, though you and everyone at your company may be experts at what you do; the rest of the world isn’t as well versed. In order to market your company as one that others would want to work with, it’s important to be able to communicate your expertise in a prompt yet efficient manner.

There are a number of reasons it is important to explain what you do succinctly:

1. Your Website

People tend to have very short attention spans. When they are checking out your digital presence, you want to be able to capture their attention and understanding right away. If they can get an idea of what you do from reading just a few short sentences, you will give the first impression that you truly are experts, building a trust factor right away.

2. Conversation

Not only do you not know how much time you truly have to explain yourself when you are first meeting someone, but you also want the chance to make the conversation a dialogue. If you’re doing all of the talking in order to explain what you do, the other person won’t have a chance to ask questions or gage their understanding of what you do. You will look much more credible if you can explain what you do quickly and confidently.

3. Marketing

No matter what the medium, when you are marketing your company, product, or service, you need to be able to get your message across swiftly. Think of all of the most successful marketing and advertising campaigns out there…you likely remember them for their brevity and wittiness. A single quote, a new concept, a rising trend…Whether it’s the verbiage on a billboard or the 30 second pop-up advertisement, things are much more memorable when they are kept sharp and clever.

If your company is in need of employees, Award Staffing is here to help. Contact us here.

How Your Company Can Use Experiential Marketing in 2021

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Marketing…what comes to mind when you hear that word? While marketing strategies look different across every industry, it is particularly important right now as we are recovering from a pandemic. As every company is going to implement new and improved methods of operation as well as new ideas for how to bring in business in a post-pandemic market, staying relevant and in the front of your ideal client’s minds by means of marketing is key.

Depending on the business, reasons for marketing will vary. While some companies are looking to build a reputation and gain social proof, others are looking to inform and educate potential clients/customers on their product or service. However, the common denominator is that businesses use marketing as a tool to drive business and bring in sales. Particularly after a year of minimal in-person interaction, experiential marketing is something you will want to maximize.  An effective way to do so is through Experiential Marketing.

Contrary to popular belief, you don’t have to have a physical product to use experiential marketing as part of your strategy. Any campaign where you’re interacting with your potential clients/customers is classified as experiential marketing. This is something that can set the foundation for a long lasting relationship between a brand and their clients as it gives you the opportunity to make a lasting impression. Here are three ways you can use this type of marketing to drive your business.

Brand Partnerships

This can work particularly well if you run a business that does not have a physical product. Free samples of any kind are sure to grab people’s attention. Hosting an experiential event in a public space such as a city park or taking the approach of guerilla marketing. Partner with a product based brand where they can give out free samples of their product while you provide a memorable experience of some sort. It can be a game for a prize, a sensory experience, or an opportunity for passerby’s to create something. Do everything you can to make it memorable, this is what will build omnipresence and keep you at the forefront of your ideal client/customer’s mind. 

Host a Gala/Fundraiser  

Especially if your company has a cause that it regularly contributes to. Philanthropy has become a core value to nearly everyone in the modern world. Knowing that you are an organization that is out doing something for the greater good will make potential clients more likely to work with you. Hosting an event that you invite them to will give the local community and companies that you want to partner with an idea of what your company culture is like and a taste of what they can expect should they do business with you. Hosting an event that will benefit a good cause is sure to bring in a lot of potential partners as they will be happy to attend an event where their ticket cost and donations will contribute to a good cause.

Exchange Event

If you are looking to collect email addresses, take photos for social media, or get more candidates into your company database, an equal exchange can be the way to go. If your office is located in a central location, set up a table outside. If not, find a space you can possibly pay to set up a booth such as a shared workspace, open-air market, or trade show. Invest in a bulk of something that will grab the attention of people passing by such as free smoothies, branded cupcakes, or branded popsockets. Tell people who approach the booth that if they provide their email or take a photo with your product, they are free to take one. Just be sure that it is something they will deem worth it. Branded magnets or pens are outdates and won’t make your company appear as very trendy or prestigious. Make a good first impression by providing them something of value. You could even go the extra mile and have a drawing for a grand prize for everyone who participates.  This is how you will get referrals and build a good reputation.

 

If your company is currently in search of employees, we at Award Staffing are here to help you. Contact us here with any questions or inquiries.

What is the Purpose Behind your Business?

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These days, everyone wants to be a part of something bigger than them.  Not only are customers and clients more likely to work with a business with a mission towards change, but we are also moving towards a Millennial and Gen-Z led workforce; and they are known as the purpose driven generations.  So what does it even mean to have a purpose behind your business? It means to regularly support or take action towards a cause other than your own products or services. Whether you have been in business for several decades or are in the midst of launching right now, it is always possible to incorporate an aligned mission into your company model. Believe it or not, purpose and profit are directly correlated. Therefore, as much as it may seem like adding a mission to your model creates more work just to net less, both your business and the community will benefit if you choose to do so.

“Purpose doesn’t make decisions easy, it makes them clear.”

It’s Not What You Sell: It’s What You Stand For

                                      -Roy Spence

When CEO’s and business owners make purpose a core piece of their organization, it can act as a compass for strategy and decisions including: who to hire, who to partner with, and what type of clients to work with. When everyone in the company is clear on what the business stands for (and doesn’t stand for), collective decisions, assessing opportunities, and innovating out of problems becomes easier. This empowers employees to make decisions without feeling the need to consult their manager first as they can be confident in knowing that it aligns with the company’s core values. Additionally, when you let your purpose guide your decisions, it will help steer you away from short-term thinking and scarcity mentality to focus on the overall picture and end goal.

Having a clearly defined purpose also builds your reputation as a company. When you become known in your local market as well as on a larger scale as a company with a calling, you’ll differentiate yourself from other brands and organizations by being seen as a corporation with a larger role in society. This will increase brand loyalty and make organizations as well as individuals more likely to recommend and endorse your services.

Furthermore, there are many other reasons why it is important for your business to have a purpose. Some examples are:

-Builds public trust

-Attracts top talent

-Drives strong work ethic and optimal work culture

-Improves business performance

-Gives the satisfaction of knowing you are contributing to the common good of the environment and/or society

So what are examples of a purpose behind a company? It can be carried out in a number of ways and doesn’t have to look like that of any other organization. Some examples are:

-Donating a percentage of all profits to a cause that aligns with your company

-Hosting monthly, quarterly, or yearly events that benefit an organization of your choice

-Partnering with a local corporation to help employ those in need

-Scheduling regular staff outings to volunteer in the community

-Becoming a pay-it-forward company

If you are an established or up-and-coming brand looking to integrate a purpose into your brand, here are some steps you can take to help you determine what it will be and how you will coalesce it into your business.

STEP 1: Examine the Core Values of Your Company

You will want to make sure that when you decide how and where you want to contribute that it is parallel with what your company’s values as a whole as well as what the non-negotiables are. This will help you establish whether or not you want to partner with another organization, how much and/or how often you’re going to contribute, and the type of cause(s) you want to be affiliated with.

STEP 2: Determine what Legacy You Want to Leave Behind

What does your company want to be known for? Although it is inevitable for the economy and workforce to evolve, your purpose can (and should) remain consistent. Even though it might be enticing to switch causes every so often, keeping it the same will give you something to be recognized by. It will make the company look more genuine as being passionate about a specific cause instead of half-heartedly contributing to any cause you can get involved in.

STEP 3: Set a Goal

What type of change does your company want to facilitate? To feed or clothe a certain number of people each year? To find X number of people a job every year? To raise a certain amount of money for the non-profit of your choice every event? To volunteer a certain amount of times within a year? Setting a goal will give you the ability to map out exactly how you’re going to follow-through with achieving it and gives employees a chance to see how they fit into the plan as well as gives them something to look forward to.

STEP 4: Combine the Goal with an Action Step

Now that you know what the goal is, put all of the necessary steps to reach it in place. This means; get in contact with the organization you want to partner with, set up what day each month the donations are going to come out of the account, book the space you’re going to host your benefit events, schedule the employee volunteer outings. Once all logistics are put into place, you can focus on achieving the goal you set by taking the action steps needed to bring it to fruition.

If your company is looking to bring in new talent, Award Staffing is here to help. Be sure to check out our services page and contact us here:

 

3 Things to Think About Before Choosing Your Hiring Partner

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Your hiring partner is a key figure in your company’s success. He/she must be trustworthy, accountable, and in agreement with the company mission and values – all in addition to having the discernment to hire right.

Ensure They Understand Your Company Culture.

If your hiring partner doesn’t understand your company culture, they are not necessarily going to be able to hire an employee who is the right fit. Before you let your hiring manager take over the interview process, make sure they understand exactly the type of culture you’re seeking regarding work hours, workplace friendships, policies on vacation time and outside gigs, etc.

Don’t Rush into It.

Don’t rush into the hiring process by placing someone an inexperienced candidate into the ring. You could end up causing more harm than good by doing this. If you are short on time and need someone to hire your next candidate, consider hiring a staffing agency as they have all the experience necessary.

Inform them of Your Values.

Whether you choose to hire a staffing agency or an internal hiring manager, make sure you have a conversation with them about the company’s values, ethics, and definition of professionalism. It’ll be much easier for them to tangibly take that into account when seeking a candidate that is a good fit.

If you’re looking to hire new staff, consider Award Staffing. We will be able to ascertain your company culture, values, and other parameters to help you find the staff you need. We can both find the best-fit hiring manager and play a role as your HR extension. Contact us today. If you’re searching for more tips and trick on how to improve your company’s workforce, check out our hiring solutions blog.

 

FINDING YOUR TALENT

Want to learn more about how Award Staffing can help your organization with your staffing and employment needs? Start by providing our team with a few pieces of information about yourself, and we will take care of the rest.

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