Tag Archive for: digital recruiting

Why a New Website is a Great Marketing Tactic

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Whether you’re a B2B, or B2C company, or both; giving your website an overhaul every few years is a great move to make for the success of your business. A lot changes industry-wise and market-wise in a single year, let alone in a few years. The needs and wants of your audience are constantly evolving, and to continue seeing the expansion you envision; making the pertinent changes to match current trends will set you apart from your competitors.

Here are just a few reasons remodeling your website every few years makes for a great marketing tactic:

1. Brand Evolution

While the overall mission of your brand may not have and may never change, there’s no doubt that every few years, your brand evolves in more ways than one. Your rates have increased as you now offer more to your services, you have added a new facet or department to your business model, you have expanded from just one location to a handful of locations…The possibilities for how a business can change are endless, and no matter what those changes are, you’ll want to update both the aesthetic and the content of your website to reflect them.

2. Audience Shifts

As you evolve as a company, it is very likely that there will be some shifts in your audience as well, even if those shifts are small. For example: if you, like us, are a Staffing Agency, if you add a new job type, you’ll want to make changes on your website that appeal to the group of people who would be interested in that line of work. Additionally, many things change how your target audience thinks and approaches things. The pandemic, current wages, and how competitive the job market is, are all factors that influence your audience’s habits. In the current world of convenience, it’s important that your website be user-friendly from a smartphone, not just from a desktop. You’ll also want to make sure that the feel of your website is appealing to your current audience.

3. Brand Perception

Every company wants to have a good reputation and that goes beyond just your customer service and how you appear across your social media platforms. When your brand is new to someone, the first place they go to gather more information is your website. If the first thing they see is outdated icons and irrelevant content, they will look no further.

Reconstructing your website to reflect modern times shows that you are a company that is willing to invest where it matters, that you care to speak directly to your target audience, and that you are up-to-date on what’s happening in your field.

If your company is in need of employees, we at Award are here to help. Connect with us here to see how we can help you take your business to the next level.

How Are You Building Your Brand in 2022?

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In the fast-moving and ever-so-competitive world we are currently living in, it’s the companies with strong, regularly evolving brands that will bring in the most business and continue to grow. It’s common knowledge that the pandemic, among a variety of other factors, have forever changed consumer behavior as well as employee needs and standards. As a result, many new norms have been created. Organizations that want to continue to thrive must adapt to shifts within the market and their industry, and must consider both their target audience and their employees when implementing new and improved processes. This begins with how a company brands themselves.

Branding is the ongoing process of creating a special identity that is associated with your company, products, and/or services. When most people think of branding, they envision logos, colors, and a catchy tagline. While those things are definitely aspects of branding, they account for a small fraction of branding as a whole. In order to create a strong and memorable brand, an organization must think of their brand as the identity and reputation of their business.

Building a powerful brand is how you will generate awareness, positive associations, and loyalty to your company and offerings. They way you get your audience to perceive your company and the value that it brings is by formulating an effective brand strategy. Here are some of the top ways to build your brand in 2022:

1. Emphasize Your Mission, Values, and Culture

Despite current popular belief, there isn’t actually a worker shortage; there is a shortage of companies that meet employee needs. Job seekers are in search of companies that align with their values and are willing to accommodate needs that may not have been there prior to the pandemic. You may very well be keeping up with workplace trends and have the best business model in your industry. However, if you want to attract employees that are a culture fit, you must advertise what you are all about across multiple platforms. People today look for purpose and want to feel valued at their place of employment. Additionally, people are more inclined to partner with and buy from companies that are making a difference. Don’t be afraid to showcase current projects or feature your core values on your website and social media.

Ways to Emphasize Your Mission, Values, and Culture:

  • Have a page dedicated to your mission on your website
  • Create posts about each one of your values and how your company embodies them for social media
  • Make an effort to recognize your employees publicly
  • Showcase your company charity projects on your website and social media

2. Know What Differentiates You

Every organization has something that separates them from their competitors, but it’s not always evident to their target audience. When constructing brand campaigns, it’s crucial to highlight how individuals would benefit from choosing you. Whether it’s your pricing, your fast turnaround time, or your stellar customer service; you must underline your unique selling point to compel your audience to buy from you.

Things that Can Differentiate Your Company:

  • What you look for in employees
  • Events your organization hosts
  • Having specialty departments
  • Having access to certain data

3. Establish Your Brand’s Personality

In order to have consistent messaging, you have to position your brand with a personality. Creative, professional, and luxury are all examples of brand personalities. Once you determine the personality of your brand, you will be able to create consistency in what your audience can expect from you. Everything from the wording you use in your print collateral to the way you facilitate conversations with potential buyers should match your brand’s personality. This gives consumers a way to identify you and decide whether or not your company will meet their needs should they partner with you.

Things that Establish Your Brand’s Personality:

  • The tone in your email campaigns
  • The graphics you use on your social media pages
  • The tactics you use to promote your services
  • The “extras” you offer to your clients

4. Experiment with Your Messaging

Companies that have the most success are the ones that test multiple different tactics to see what their audience responds best to. As the market changes, so will the mentalities and needs of your ideal client/customer. It’s important that you adjust your branding to address their pain points. This is most effective when it is backed by market research. Take the time to gather data and experiment with different platforms and advertisements to see what they engage the most with. You may be surprised at what they are drawn to.

How to Experiment with Messaging: 

  • Try a combination of free and paid marketing strategies
  • Keep track of when and where you get the most responses from your ideal clients
  • Poll your audience regarding what they want to see
  • Test out marketing tactics and platforms that are new and trendy

If your company is in need of employees, we at Award are here to help. Contact us with your staffing needs.

 

Successful Tactics for Multimedia Recruiting

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“Recruitment companies need to focus less on sales and more on marketing, especially using social media to build communities and CRM to connect and build relationships.”
– GREG SAVAGE

Marketing to talent through social media avenues is more than “just one way to recruit.” It’s a must for every company. We live in a talent-driven market. If you want to attract the best talent, then you better be catering to said talent, and that means becoming a multimedia specialist. Candidates expect to be the focal point. They want – make that demand – the personal touch or they’re off to another company who will meet them where they’re at – and that’s on LinkedIn, Twitter, Facebook, Instagram, Pinterest, – you get the picture. They care about what their friends say; they listen to social networks and reviews, they want to know a company’s brand.

Consider these statistics.

· 89% of companies plan to use social media in their recruiting
· 70% claim they’ve made successful hires via social media recruiting
· 80% say they use it to find passive talent

So, what’s the issue if companies are already thick in the social media scene. The issue isn’t “using” social media; it’s, are we using it with finesse?Successful recruiters must become cross-functional multimedia specialists.

Begin with building your company brand. Create a strong online reputation – a reputation of integrity, ethics, warmth and caring, and making a difference both globally and in your community.

· Know your industry and communicate with potential candidates via their interests.
· Connect with current and potential industry leaders.
· Be personal and authentic.
· Choose the social networks that appeal to the audience you want to attract.
· Be willing to experiment – discover which profiles will earn the highest level of engagement.
· Target your messages, share your style and define your culture, all through social media angles.
· Establish your company as a reliable authority in your industry.

As Alice Clarke says, in a post she wrote for the TimeDoctorBlog,  

“Social media give you the tools to present your business proposal in the best possible light. Thus, the first key to effective recruitment is being active online and establishing yourself as the authority in the respective field. Most companies keep the relationship with customers in mind when building their social media presence. These channels, however, can be used to accomplish a wide array of additional goals.”

Studies and surveys indicate that:

· 79% of job seekers will use social media (Glassdoor)
· 64% will research a company online, and if they can’t find information, more than half of them will move on to other job offers. (CareerBuilder)

Choose the best social networks for your industry and learn how to use them to attract the talent you need.

Multimedia Tips

LinkedIn

· Create a company profile Keep it updated. Share information about your services and link to your blog or other social media sites.
· Utilize LinkedIn’s advanced search capabilities to discover passive talent. Search LinkedIn for passive candidates. Gain a more complete picture of both passive and active candidates via capability, credentials, and skills screening.
· Participate in groups, post status updates, and utilize the question and answer portion to build relationships with experts in your industry. Being connected will often open the door to passive candidates.
· Connect with potential candidates via InMail and referrals.

Twitter

· Grow your followers. Tweet about open positions from the company’s primary consumer account. Cross-promote your Twitter account from your website, and other social networks. Follow other social media accounts within your industry and retweet pertinent info.
· Use Twitter to show your company style and culture. Don’t just tweet about your job openings, but also about company happenings.
· Be active and present. Quick responses build engagement.
· Use hashtags. It’s a great way to get more people to see your tweets, but don’t overdo – your tweets will come across as spam. Use relevant hashtags from other social networks, but also create your own.

Facebook

· Post intriguing, attention-getting job posts that clearly spell out the requisites without losing your company voice and personality.
· Post company events that establish your culture.
· Attract attention to job fairs as well.
· Post interesting industry-related articles, as well as ones that draw a warm fuzzy.
· Offer candidate and referral opportunities with rewards.
· Post live videos with current employees sharing what they like about the company.

Instagram

· Use Instagram to build trust with potential candidates by letting them see your human side and your company’s culture. Take office photos that shout teamwork, and show employees having fun.
· Advertise a position visually. Take a photo of the highlights of an open position, and when and where they can apply.
· Share links to company blog posts.
· Use hashtags – across the social media board, hashtags further your reach.
· Focus on quality – not quantity. As the undercover recruiter points out.

“Keep your posts simple and high quality, with a clear focus and connection with your brand. Users don’t want to be bombarded with dozens of poor-quality updates that take up their newsfeed and don’t really contribute any value.”

Be Mobile Friendly

· Mobile recruiting is here to stay. According to Glassdoor, 89% of job seekers say their mobile device is an essential tool for job searching, and 45% use it to search for jobs at least once a day.
· Develop a mobile-enabled application process. Keep it simple with one-click apply options and easy-to-follow links. Include an option to apply by uploading a LinkedIn profile.
· Use automated text messaging to acknowledge application received, as well as sending reminders about interviews.
· Create relevant mobile-optimized content about the company to enable potential applicants to get to know who the company is and for what it stands.

 

In Summary: Building your cross-functional multimedia skills is essential. Using social media effectively is about maximizing your reach. It is an extension of your company and reflects your brand.  To get the results you’re seeking, establish a company social media policy that is based on a team approach and creates the right culture.

· Use the social media platforms, networks, and techniques that fit your industry and attract talent accordingly.
· Focus on the candidates’ experience.
· Stay current, relevant, and post attention-grabbing content.

Multimedia is a recruiting staple – stay ahead of the game and win the talent war. Learn how our Recruiting Specialist – Amy Mayberry is being effective in Multimedia Recruiting.

If you’re looking to hire the best talent in the business, contact Award Staffing. We will be able to help you find the right employees for your unique business needs. If you’re searching for more tips and trick on how to improve your company’s workforce, check out our hiring solutions blog.

 

FINDING YOUR TALENT

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