Tag Archive for: Job Motivation

Internal Marketing: What is it and How can you integrate it?

One thing we can say with pride here at Award Staffing, is that we are very intentional about our internal marketing. As a company, we work hard to have an extraordinarily good company culture, as we want all of our employees to work well together and enjoy coming to work every day.

Our own experience, as well as a number of recent studies have continuously proven that organizations with a strong and positive company culture, have higher retention rates, more productivity, and a highly thought of brand reputation.

Most companies believe that as long as they pay a decent salary, provide a nice workspace, and ensure a comfortable, drama-free environment, that it’s automatically going to result in surpassing company ethos. While this is a good start, it takes an intentionally curated internal marketing strategy to form an atmosphere of overall workplace satisfaction.

Internal Marketing is the promotion of an organization’s values, mission, and purpose to its employees. Also called Employee Marketing, the goal is to sell your employees on the company to increase brand awareness and make sure that the people you hire are the right fit and feel a great sense of workplace satisfaction.

Some of the things we at Award do for Internal Marketing are:

  • Discuss and live by our core values of: work hard, have fun, and be nice
  • Have a weekly all-call over Zoom that recognizes recent employee accomplishments and includes a game of trivia and a “dad joke”
  • Casual Fridays
  • Spotlight employees on social media
  • Fun marketing campaigns for our quarterly service project that feature each employee and their individual contributions

Depending on the products or services you provide, it’s up to each individual company to determine what type Internal Marketing tactics are on-brand, and how they will go about integrating them into their model and work culture.

Here are a few of our recommendations for creating your own Internal Marketing Strategy:

1. Host Activities

A great way to break the ice and promote team building is by having weekly or bi-weekly, pressure-free activities that all employees can participate in. They can happen on-site or offsite, as long as they take place at a time that no one is working and don’t involve employees spending their own money. A game, a contest, or an employee social are all great options. It’s crucial that once you start doing these things that they continue, as they are something nearly everyone will look forward to. Hosting activities will also make new employees feel more comfortable with the team and encourage them to get to know their colleagues.

2. Reward Employees

Although everyone appreciates verbal recognition, if you want employees to truly feel valued, try offering tangible rewards. This can look like surprising them with coffee when they reach a certain goal, presenting them with a trophy or plaque to celebrate something they did, or buying their lunch one day. Just make sure that the rewards are consistent for everyone and that each employee has the same ability to earn them despite their position or department.

3. Address Issues and Take Requests into Consideration

The companies that are known for being a great place to work are the ones who genuinely care about what their employees have to say. There is nothing more frustrating than having an issue swept under the rug or sharing a request just to have it never brought up again. Check in with the individual(s) who brought something to your attention and when a new policy, procedure, etc. is implemented, make sure that all employees hear about it in a timely manner.

If your company is in need of employees, we at Award are here to help. Contact us with your staffing needs here.

5 Quick Ways to Get Motivated For Your Job

I don’t know about you, but quite frankly I’m sick of hearing about the tough economy. So today, we’re going to focus on 5 ways to turn negative, unmotivating thoughts into positive action.

1. You have a lot of potential – start recognizing it!

You may not be built like a bodybuilder or be mistaken for a supermodel. But with positive thinking, focusing on your strengths, and self-determination you can achieve some fantastic things.

2. Decide what you want – and set goals along the way.

Remember the old saying “Rome wasn’t built in a day”? Well, it wasn’t! When setting goals, it’s essential to keep your long-term goal in mind, but set smaller goals along the way. This will help keep you motivated and patient.

3. Get focused and discipline yourself.

Nothing in life is free. If you want to meet your goals, you’re going to have to work for it. Focus your attention on your goals and don’t stray. Make sure each day you do at least one activity that centers around your goals.

4. Stop doubting your abilities and develop self-confidence.

Strike the phrase “I can’t” from your vocabulary-because “you can”! Don’t complain or get frustrated with little roadblocks. Instead, visualize your success.

5. Avoid negative people.

Negativity is contagious. One of the easiest ways to become successful is to surround yourself with positive, successful people.

If you need help finding a new job opportunity, contact Award Staffing. We will place you with a job that is well suited for your needs, and that will enable you to perform it well on a daily basis. We have offices located in Bloomington, Chaska, Crystal, Delano, Maplewood, and Ramsey Minnesota to help you with your job search today! Want to learn more career tips and tricks – check our When Work Works blog.