If you were at a business event and someone were to ask you or anyone on your team what your company is known for; would you be able to give them a confident response?
Of course you are known for the products you sell or the services you provide, but what exactly makes your organization’s model and digital presence different from that of your competitors?
This key selling point is often one that gets missed, since the top priority for most businesses is simply to promote their company as the best in the industry at what they do.
However, with more and more companies establishing themselves on social media to beat out their competition for the top spot in the algorithm; and a market where employees and job seekers have the upper hand, standing having strategically placed qualities that set you apart is what will make the difference between a company that is remembered and one that is not.
In previous years at Award, we have had a strong digital presence, particularly on Facebook, known as the local staffing agency that has a comical and entertaining presence. Through our creative use of skits, movie characters, and themed photographs, we build a solid audience and omnipresence to a group of people, of which many would become our associates.
Over the past year, we have rebranded and with that have also reactivated an important piece of our business- our Award Cares program.
It has always been important to us that we give back to our community; which is why, as of last summer, we decided to do a company-wide service project every quarter going forward.
To enhance each of these projects, we also create a social media campaign that showcases the progress of them from beginning to end on social media
Through this, we began to see a significant increase in our social media engagement, particularly on LinkedIn.
Many of our connections have showed an interest and what we are doing and have expressed the desire to do similar things at their companies as well.
To really stand out, we experimented with the idea of all black and white photos, with a pop of color. This began during our Warming Their Soles sock drive last fall when we wanted the primary focus of the pictures to be the socks our employees were wearing and the stories behind them.
It proved to gain a lot of traction online; therefore, we decided to keep it going and to make it a main focus of our strategy. Now, when people see the black and white photos with just a hint of our green and turquoise brand colors, they instantly recognize it as a post from Award Staffing.
Implementing these things the past several months have proven to be a very effective way build a presence within our local and online communities, all while showcasing what we at Award are all about.
What is something your company does or can do to increase that recognition factor within your industry?
If you’re company is in need of employees, we at Award are here to help. Contact us here with your staffing needs.