Tag Archive for: Staffing Industry

Why Now Is a Good Time to Consider a Rebrand

It’s no secret that as a result of the pandemic, over a year and a half later we have shifted into a new world in many ways. As we’ve discussed in past blog articles, one of the most important things you can do as a company is keep up with modern times as this is how you become seen as a leader in your industry.

Well similarly, it is also imperative to keep your brand up-to-date. If a rebrand is something your company has been considering for a while, now could definitely be an advantageous time to do so, as many things are newly different as we come out of the pandemic.

What comes to mind when you hear the word brand? Most people associate brands with their logo and colors, but branding goes far beyond a person or company’s visual representation. Rebranding is all about altering how your product/service and company is perceived, which means that doing so will require a good amount of research and strategy. If well thought out, a rebrand has the potential to bring you more clients at higher rates, increase engagement & publicity, and build loyalty with both employees and clients.

Here are some signs that it may be time for a rebrand:
1. You haven’t rebranded in 5-10 years
2. You have changed your business model, services, or products
3. Your brand has expanded significantly
4. You blend in with your competition too much
5. You want to fix your reputation
6. You want to connect to a wider audience/change your audience

When you decide it is officially time for a rebrand, here are some of the most essential things to do:

Upgrade Your Logo

To keep potential clients interested and to stand out, it is important to use fonts and colors that are reflective of modern times. Although you don’t have to necessarily change your colors, opting for different shades that are brighter or trendier can make all the difference.

Determine Your New Messaging 

Chances are, things within your industry have significantly changed since your launch or your last rebrand. Is there anything you want to be known for that you haven’t been associated with in the past or anything that no longer suits your brand/company that you want to let go of. This will be a big determining factor in how you promote your company going forward.

Rewrite Your Copy

This goes for your “About Us” page, your services overview, your marketing materials, and anything in between. Use new vocabulary that is more in-line with modern language and talk about some of the new strategies you have implemented since your launch or last rebrand.

Re-evaluate Your Company Values

If they have remained the same, brainstorm ways that you can deliver them in a new, revamped way that will appeal to your target market. If there is anything that has been added to your list of core values, be sure to include that to keep your audience updated.

Re-design Your Website & Social Media Strategy

The types of images you use and the pillars that are frequently discussed in your new strategy must be reflected online. This is the first place competitors, clients, and job seekers will search for you, therefore, you want to make a good first impression and be sure that everything from your positioning to your graphics are parallel to your new brand identity.

If you company is in need of new employees, Award Staffing is here to help. Contact us with your staffing needs, today.

Why It’s Important to Keep Up with Trends in Your Industry

“Companies that will not change according to their environment will disappear. Follow trends and transform your business.”

In the ever-changing world that we live in, one of the best things your company can do is keep up with industry trends. Just like we all keep up with one another on social media, it’s important to do the same as trends emerge within your industry. While it can be tempting to stick with the tried-and-true things your company has done over the years, integrating trending things as they come up will set you apart and keep you in the know about your industry. Here are some reasons why it will benefit you to stay up-to-date on trends and how you can do so.

1. Forecasting

If you stay in the loop by implementing the latest trends into how your business operates, it will be much easier to predict things that are to come in the future for your industry. When you can make predictions based off of findings from your own research, observations, and conversations, you will be better equipped to plan for the future from all angles.

2. Be Seen as a Leader/Build Credibility

When you go first and are the first to integrate trending industry things into your operations, other businesses will view you as an authority. They will see your organization as “in the know” and not afraid to try new things. This will make them want to keep up with you on all platforms and model some of their business decisions in a similar way.

3. Better Business and Branding Ideas

By keeping up with trends, you’ll constantly be learning; new tools, new events to participate in, new ways to be efficient. This will give you a wider variety of things to work with- therefore, you will be able to experiment with more things and use them to generate new ideas. This ensures that anything you come up with will be modern and up-to-date.

4. You Won’t Be Caught Off-Guard

New trends within your industry are going to come up in conversation regularly. If you want to be seen as a leader, you’ll want to be able to take part in those conversations and discuss your experience with trending tools and topics. By staying on trend, you won’t get caught in awkward conversations where you’re the only who doesn’t know what everyone else is talking about.

5. New Opportunities

By participating in trends as they come up, you’ll be introduced to new people, new skills, new events, etc. This will inevitably present you with new opportunities more frequently. By having these connections and skills; you will have more to offer clients and will be able to charge more of a premium for your services.

6. Growth

As things in the world change, it is crucial to change with them. Although it can be difficult to want to change, especially when things are going well as they are, change means evolution, therefore is a good thing. You will never truly know how efficient or effective you can actually be if you don’t try new things. Don’t deprive yourself the opportunity to reach even more success by being closed off to the idea of implementing new trends.

 

Ways to Keep Up with Trends in Your Industry

1. Sign up for email lists

2. Take advantage of trainings and webinars

3. Keep up with your competitors on social media

4. Find an industry “buddy” that you regularly talk to

5. Subscribe to an industry publication

6. Follow industry exports across all platforms

 

If your company is in need of employees, we at Award are here to help. Contact us here with your staffing needs.

 

How to Prepare Your Company for Gen Z

Two of the most preeminent qualities a company can have are adaptability and the willingness to evolve. As convenient as it is to stay the same, especially if certain systems and protocols have a proven track record of working well; for the continued success and expansion of your enterprise, it’s important to make adjustments with the times.

Just when you thought you had millennials and their approach to the workplace figured out, a new wave of individuals has entered the picture: Gen Z. If you have yet to experience them at your company, they will be arriving to the workplace before you know it. Born between the years of 1997 and 2012, and known as the most diverse generation in history so far, they are beginning to revolutionize the workforce by being the first true digital natives and bringing back the lost concept of in-person interaction.

Despite any preconceived notions of them being a generation that is glued to their phone or has a short attention span; studies and surveys say otherwise. Research has repeatedly shown that they are actually a group that values good, old fashioned hard work and longs to have a secure job that can offer long-term stability. Truthfully, having a few Gen Z ers on you team can be an asset to the mission of your organization. However, there are certain non-traditional values that they hold that need to be considered, if you want to attract them to your association. Here are some ways you can prepare to welcome Gen Z into your company.

1. Be Transparent/Tell Them What to Expect

Believe it or not, they actually want to be deeply invested in their company and the work that they do. They are truly willing to rise to any challenge. As a group that watched their parents struggle during the Great Recession, they value security. This is why it is important to tell them what they can expect when they come to work. It is important that they choose the right place. Be very specific about all of the assignments the job will entail, what the dress code, time-off, and attendance policies are, and what a typical day will look like. As a generation that was exposed to plenty of negativity with social media and quick access to news outlets, they are more skeptical by nature. The way to make them feel more comfortable with applying and accepting a position in your company is with transparency.

2. Offer Quick Responses

While this may seem a bit unreasonable to those of prior generations, are they really wrong for wanting quick access and on-the-spot responses? In the digital age we live in, we all literally have a phone and internet connection at our fingertips 100% of the time. (Adjusting with the times, remember?) Current technology gives us the ability to offer instantaneous responses, be it via social media, through email, or through text. If you want to attract the Gen Z generation to your company, this begins before they even apply. Have someone on your team who checks and responds to social media messages daily. If they submit an application/résumé, respond within a day or two. Getting them in the door begins with making a good first impression. 

3. Emphasize Wellbeing and Work-Life Balance

Although they want to be immersed in their jobs, they are not a group that will prioritize work over their personal wellbeing. In fact, 40 % of Gen Z ranks work-life balance as their number one factor when choosing a place to work. This means offering mental health days, being flexible with hours, and being sure they know they are not obligated to answer phone calls or respond to emails during their time off. This will benefit both them as employees as well as you as an employer, because allowing employees to take care of themselves outside of work will lead to more focus, drive, and greater productivity while at work. If you’re looking to attract high-quality employees from this generation, be sure to discuss this on your company’s social media pages.

4. Offer above Average Pay

Unlike their millennial counterparts, pay is at the top of their mind when choosing a place to work. While millennials value freedom and creativity, Gen Zers value security. The majority of this generation, although young, has already started a savings account and has been known to do whatever it takes to get ahead as early as possible. Similar to millennials, many of them have left or will leave college with a significant amount of debt that could take decades to pay off. They are also reaching adulthood in a time where cost of living is high no matter where you live. As a group that strives to be financially savvy, you will have much more luck attracting this generation with good pay verses good benefits or any other perks. They will even be willing to work longer hours as long as they are rewarded for it.

5. Offer Social Experiences and Face-to-Face Interaction

Does this one surprise you? The truth is, that while millennials are technology pioneers, Gen Z never experienced a point in time when they didn’t have some type of technology at their disposal. While they do tend to spend entire days on and off social media apps like Instagram and TikTok, only interacting with others through a screen has left them with high social anxiety and feeling isolated at times. Even if your company offers the option to work from home part of the time, team building and camaraderie are crucial for keeping Gen Zers happy. Be sure to host regular team meetings and make some of them in person. Also, offer after work outings, company get-togethers, and plenty of opportunities to collaborate via team projects, volunteering, event planning, etc.

Overall, Gen Z is a generation that will go the extra mile as long as they feel appreciated, listened to and feel that they are working for the right company. They know they are responsible for driving their own careers and want to be judged by their merit and contributions.

If your company is looking for new employees, we at Award Staffing are here to help. Contact us with your staffing needs, here.