It’s no secret that as a result of the pandemic, over a year and a half later we have shifted into a new world in many ways. As we’ve discussed in past blog articles, one of the most important things you can do as a company is keep up with modern times as this is how you become seen as a leader in your industry.
Well similarly, it is also imperative to keep your brand up-to-date. If a rebrand is something your company has been considering for a while, now could definitely be an advantageous time to do so, as many things are newly different as we come out of the pandemic.
What comes to mind when you hear the word brand? Most people associate brands with their logo and colors, but branding goes far beyond a person or company’s visual representation. Rebranding is all about altering how your product/service and company is perceived, which means that doing so will require a good amount of research and strategy. If well thought out, a rebrand has the potential to bring you more clients at higher rates, increase engagement & publicity, and build loyalty with both employees and clients.
Here are some signs that it may be time for a rebrand:
1. You haven’t rebranded in 5-10 years
2. You have changed your business model, services, or products
3. Your brand has expanded significantly
4. You blend in with your competition too much
5. You want to fix your reputation
6. You want to connect to a wider audience/change your audience
When you decide it is officially time for a rebrand, here are some of the most essential things to do:
Upgrade Your Logo
To keep potential clients interested and to stand out, it is important to use fonts and colors that are reflective of modern times. Although you don’t have to necessarily change your colors, opting for different shades that are brighter or trendier can make all the difference.
Determine Your New Messaging
Chances are, things within your industry have significantly changed since your launch or your last rebrand. Is there anything you want to be known for that you haven’t been associated with in the past or anything that no longer suits your brand/company that you want to let go of. This will be a big determining factor in how you promote your company going forward.
Rewrite Your Copy
This goes for your “About Us” page, your services overview, your marketing materials, and anything in between. Use new vocabulary that is more in-line with modern language and talk about some of the new strategies you have implemented since your launch or last rebrand.
Re-evaluate Your Company Values
If they have remained the same, brainstorm ways that you can deliver them in a new, revamped way that will appeal to your target market. If there is anything that has been added to your list of core values, be sure to include that to keep your audience updated.
Re-design Your Website & Social Media Strategy
The types of images you use and the pillars that are frequently discussed in your new strategy must be reflected online. This is the first place competitors, clients, and job seekers will search for you, therefore, you want to make a good first impression and be sure that everything from your positioning to your graphics are parallel to your new brand identity.
If you company is in need of new employees, Award Staffing is here to help. Contact us with your staffing needs, today.