Tag Archive for: Social Media

What is Your Company Known For?

If you were at a business event and someone were to ask you or anyone on your team what your company is known for; would you be able to give them a confident response?

Of course you are known for the products you sell or the services you provide, but what exactly makes your organization’s model and digital presence different from that of your competitors?

This key selling point is often one that gets missed, since the top priority for most businesses is simply to promote their company as the best in the industry at what they do.

However, with more and more companies establishing themselves on social media to beat out their competition for the top spot in the algorithm; and a market where employees and job seekers have the upper hand, standing having strategically placed qualities that set you apart is what will make the difference between a company that is remembered and one that is not.

In previous years at Award, we have had a strong digital presence, particularly on Facebook, known as the local staffing agency that has a comical and entertaining presence. Through our creative use of skits, movie characters, and themed photographs, we build a solid audience and omnipresence to a group of people, of which many would become our associates.

Over the past year, we have rebranded and with that have also reactivated an important piece of our business- our Award Cares program.

It has always been important to us that we give back to our community; which is why, as of last summer, we decided to do a company-wide service project every quarter going forward.

To enhance each of these projects, we also create a social media campaign that showcases the progress of them from beginning to end on social media

Through this, we began to see a significant increase in our social media engagement, particularly on LinkedIn.

Many of our connections have showed an interest and what we are doing and have expressed the desire to do similar things at their companies as well.

To really stand out, we experimented with the idea of all black and white photos, with a pop of color. This began during our Warming Their Soles sock drive last fall when we wanted the primary focus of the pictures to be the socks our employees were wearing and the stories behind them.

It proved to gain a lot of traction online; therefore, we decided to keep it going and to make it a main focus of our strategy. Now, when people see the black and white photos with just a hint of our green and turquoise brand colors, they instantly recognize it as a post from Award Staffing.

Implementing these things the past several months have proven to be a very effective way build a presence within our local and online communities, all while showcasing what we at Award are all about.

What is something your company does or can do to increase that recognition factor within your industry?

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If you’re company is in need of employees, we at Award are here to help. Contact us here with your staffing needs. 

Make Social Issues A Part of Your Marketing

“A little over half of consumers (57 percent) are more likely to buy/use a product if a brand takes a position on a social issue similar to the consumers’ views. That figure was 77 percent for Gen Z and millennial respondents.” – A List Daily

It’s nothing new that in today’s world, there are a multitude of social issues that society is passionate about changing. Everyone wants to feel like they are a part of something bigger than themselves and depending on their upbringing, often choose to support causes that they have been affected by in one way or another.

With so many different walks of life out there, everyone has a different ability to contribute; some able to offer thousands of dollars on a monthly basis and others solely able to offer patronage in the form of time. However, no matter whom you are or what your fiscal capabilities are, we are all regular consumers of both goods and services. By adding the support of social issues into your business model and marketing game plan, you will give people of all different socioeconomic statuses the ability to give back through buying from or partnering with you.

Over the past few years, online buying has increasingly become the preferred way to purchase since it is convenient, and ever since the pandemic began, fewer people feel comfortable in public spaces with large crowds. To capitalize on this new norm, marketers have pivoted their approach to reach more people in the online space. Currently, the businesses that are thriving the most are the ones that have implemented the support of social issues into their marketing strategy.

As quarter four approaches, both marketers and consumers will increase their spending on account of the upcoming holiday season. As we are still in Quarter 3, this makes it the perfect time to map out a plan that brings your support of social issues to the attention of your audience. Whether you are service or product based, this tactic is sure to bring in more business and publicity as well as contribute to positive change and the common good.

 

Here are some things to keep in mind as you plan:

1. Increase Your Marketing Budget

As the highest consumer quarter is right around the corner, if you want to see an increase in your sales, you must be willing to spend more to get the word out about the cause you are supporting. It may feel like a bit of a stretch in the beginning, but the return on investment will be worth it as new clients and customers discover you.

2. Use Social Media

If your company has a cause that you have been supporting for some time now, remind you audience by discussing it on social media. Reintroduce the cause/organization you support and inform them of how and why you chose this cause. Then make it a weekly practice to talk about this cause on your platforms. It will only be effective if you make it a long-term part of your strategy. If supporting a cause is not something you have done before, choose one and then inform your audience about this new endeavor.

3. Make it Clear the Impact They Will Have

In order to get consumers to partner with or buy from you, you’ll need to be clear about how spending with you will make a social difference. If a percentage of every sale or contract goes to the cause you chose, let them know that. People want to know how their contribution matters, so be sure that they know what will happen as a result of doing business with your company.

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If your company is in need of employees, we at Award are here to help. Contact us here to see how we can support you.