If someone were to ask you what it’s like to work at places like Facebook, Google, or Apple, you would likely tell them that it’s a fun and laid-back environment that is trendy and health conscious. And the interesting part is…you don’t even have to work there to know that. This is because all of these companies have a strong employer brand.
An employer brand is a company’s reputation as an employer and how they are viewed from an internal employee’s perspective.
Most companies don’t put much thought into this because there is already so much branding and marketing to be done for their products and services as well as advertising open positions. However, employers that have an amazing work culture and an innovate strategy to promote it have an easier time finding the right talent who stays with the company over the long-term.
Here are our top recommendations for creating a strong employer brand that will attract top talent.
1. Conduct a Culture Audit
A culture audit is an assessment of your organization’s workplace culture that helps you determine how your company culture is perceived by employees as well as clients and vendors. Doing so will give you a good idea of what is currently working, what your employees value, and what areas need improvement. Gather data by asking your employees to complete an anonymous survey. Some good foundational questions to ask are:
- How would you describe our company’s leadership?
- What is our office environment like to you?
- Have you come across any obstacles that have gotten in the way of your work?
It’s also important that you give them the ability to offer feedback and suggestions.
2. Add a Company Culture Section to Your Website
In nearly every job posting, companies claim that they have a “great company culture”, but outside of a brief description, give prospective candidates no way to gage whether or not they see themselves as a culture fit. Since a company’s culture is such a big determining factor for whether or not someone chooses to apply and/or work for a place, having this will set you apart from your competitors. A few things to include are:
- A video that shows what the office/worksite looks like
- A list or photos of some of the perks and fun things your company offers
- A link to some of the causes your company supports with facts and statistics about that social issue
3. Spotlight Your Employees
Your employees are what make your business possible, and they all want to feel recognized for their efforts and contributions. Whether it’s through your blog, social media posts, or bi-weekly newsletter, feature your employees with their picture, some personal fun facts, and a highlight of their accomplishments. This will make your employees feel valued and show anyone who visits your online platforms that you appreciate your team and the work that they do.
4. Showcase Your Company Culture Across Your Social Media Platforms
The lowest hanging fruit is to post all about your products and services and write blog posts about what’s current in your industry. While this is definitely a good use of your social media channels, it doesn’t need to be the only thing you ever post about. In fact, you will have much more traction if you do something outside of the norm. When people browse your online platforms, they want to be engaged and see your brand’s personality. Make your digital spaces a bit more personal by posting photos of company outings, projects, and events; and accompany them with a caption that tells the story behind the photo.
Additionally, it’s essential that what you advertise about your company online, translates to how it actually is to work there.
If your company is in need of employees, we at Award Staffing are here to help. Contact us with your staffing needs here.